Hi, I'm John Teel. I'm an Electronics Design Engineer that has designs in millions of products on the market, including some from Apple.
The most common mistake made by hardware entrepreneurs and startups is to underestimate what is involved in creating a new market-ready product.
The consequences of this underestimation are you will either run out of money before the product is ready, or you'll later learn your product is too expensive to manufacture profitably.
Hardware entrepreneur Yash Kotak had a vision to make smart internet connected switches for personalizing electronic appliances. However he didn't properly plan his costs and these were the results...
“We had underestimated the work, time and funding that goes into making a market-ready hardware product. Hardware products sell at 4 to 5 times the component costs. How did we not know this? Our price estimates were wildly off the mark. And when all this realization came together, we were in a crisis.”
CAUTION: A hardware product should really sell for about 4 times the final landed production cost, not just the component costs. The component costs are only one part of your landed production cost. Ignoring the other costs is a recipe for failure! More on this below...
There are three broad costs you need to know so you don't go broke developing a product you can't manufacture at a profitable cost.
Development costs to go from concept to prototype
Scaling costs to go from a prototype to a manufacturable product
Landed production cost is how much you pay per unit delivered to your warehouse.
If you underestimate the development costs or the scaling costs you'll go broke before you make it to market. If you underestimate your landed production cost then your profit will be lower than you expect, or worse yet completely non-existent, or even worse - negative!
Entrepreneur Anders Hsi, creator of a social connectivity device called the Amiloom, underestimated the cost to develop his product with these consequences...
“Not having a detailed plan, we did not know our real costs for our business, and we were not able to raise as much money as we needed. After several failures in development, we did not have enough resources to complete development and to bring beta products to market. “
...because of improper financial planning, so I decided to create a solution.
The solution is a detailed, accurate estimation of your development, scaling, and landed production costs. This needs to be a priority before you actually go off and develop the product.
If you have the skills and experience to do this yourself then great for you! However, most hardware founders have no experience developing and manufacturing a new product.
If you fall in the common category of a founder that has never developed, scaled, and manufactured a new electronic product, then I have the solution for you.
The Predictable Cost Report is a fully custom report that is created specifically for your electronic product. After completing a detailed online form with information about your product (and an included NDA to protect any information you share), we perform an engineering analysis and provide accurate estimates for your development costs, scaling costs, and final landed production cost.
Accurately estimating the landed production cost requires considerable engineering effort since we must determine all of the critical electronic components required by your product. We also must calculate the cost to produce your enclosure and retail package, fully assemble the product, test it, ship it (usually from Asia), then warehouse it.
- Schematic design
- PCB design
- Testing & debug
- Industrial design
- Mechanical design
- 3D Modeling
- 3D model design
- Artwork design
- Firmware development
- Mobile app design
- UL / CSA
- Low volume molds
- Mid volume molds
- High volume molds
- Assembly fixtures
- Molded parts
- Stamped parts
- Retail package
All landed production costs are estimated for volumes of 100, 1k, 10k, and 100k units.
Manufacturing in the U.S. is assumed for 100 and 1k pieces, Asia for 10k and 100k units.
“Predictable Designs offers the most efficient and painless route I’ve seen for developing a new electronic product."
“Whether performing early stage vetting of return on investment, developing detailed cost breakdowns or looking for an objective outside assessment, it will prove its value.”
Predictable Designs has played a key role in getting our product to the next level.
I’m John Teel, a product design engineer, serial entrepreneur, and the founder of Predictable Designs.
Previously I was a senior design engineer at Texas Instruments (TI) where I designed several super successful electronic devices now used in millions of products on the market. I've also helped dozens of entrepreneurs develop their new hardware product.
Finally, I also developed my own product, had it manufactured in Asia, and sold in over 500 retail locations in three countries.
BONUS: Includes 2 weeks of email consulting with me to ask questions about your report.
100% Money Back Guarantee
You are fully protected by our 100% Satisfaction-Guarantee!
After your purchase you will be taken to an online form for entering the details about your product. Included with this form is a mutual non-disclosure agreement (NDA).
Yes! You get 2 weeks of email consulting with me to ask any questions.
Yes, your report will include a breakdown of all the critical components. For non-critical, low-cost components such as resistors and capacitors (which commonly cost only fractions of a cent) an estimate for their total cost is included.
They are estimates based on my decades of experience developing and manufacturing electronic products. I use a wide variety of sources to provide accurate estimates.
Yes, if you are not happy I can give you a full refund within 30 days. However, each report is fully custom and they take considerable time to prepare, so please don't abuse this good will. That being said, you WILL be happy!
P.S. Bringing a new hardware product to market, especially one with electronics, is not an easy or cheap process. The cost of this report is insignificant in the scheme of the total costs. But it could save you tens of thousands of dollars if it gives you realistic expectations on the costs to make your product a success.
Questions or Feedback? - Please contact me here. I really appreciate any feedback.