From Concept to Prototype to Market for Your New Electronic Product

Masterclass for entrepreneurs, startups, inventors and small companies developing and selling a new electronic product.

MODULE #1: MARKET RESEARCH, PRODUCT VALIDATION AND PLANNING

Lesson 1 – Market and competition research

Lesson 2 – Specify and simplify your product

Lesson 3 – Protect your product and get customer feedback

Lesson 4 – Validate your product–market fit

Live Q&A #1 – Research and validation [Recorded]

Lesson 5 – Development strategies

Lesson 6 – Funding options

Lesson 7 – Estimate upfront costs

Lesson 8 – Estimate manufacturing cost

Live Q&A #2 – Planning [Recorded]

MODULE #2: MARKETING

Lesson 9 – Introduction to online marketing
Lesson 10 – Building an online audience
Lesson 11 – Content marketing
Lesson 12 – Getting website traffic
Live Q&A #3 – Marketing [Recorded]

MODULE #3: PROOF-OF-CONCEPT ELECTRONICS PROTOTYPING

Lesson 13 – Prototype process stages

Lesson 14 – Development kits

Lesson 15 – Hardware review of Arduino Nano 33 BLE Sense Board

Lesson 16 – Arduino IDE Setup and Bluetooth Low–Energy

Lesson 17 – Review of Arduino Sketch

LIVE Q&A #4 – Proof-of-Concept prototyping [Recorded]

MODULE #4: CUSTOM ELECTRONICS DESIGN AND PROTOTYPING

Lesson 18 – Certifications

Lesson 19 – PCB design process

Lesson 20 – Schematic review of Arduino Nano 33 BLE Sense Board

Lesson 21 – Design the schematic circuit for custom board

Lesson 22/23 – Design the PCB layout for the custom board

Lesson 24 – How to order custom PCB boards

Lesson 25 – Programming the custom board

LIVE Q&A #5 – Electronics development and certifications [Recorded]

LIVE Q&A #6 – PCB design [Recorded]

MODULE #5: MECHANICAL ENCLOSURE DESIGN AND PROTOTYPING

Lesson 26 – Introduction to 3D printing

Lesson 27 – Introduction to injection molding

Lesson 28 – Introduction to Fusion 360 3D modeling software

Lesson 29 – Enclosure design tutorial using Fusion 360

Lesson 30 – Optimize enclosure design for injection molding

LIVE Q&A - Mechanical enclosure design [Recorded]

MODULE #6: MANUFACTURING AND SALES

Lesson 31 – Manufacturing strategies
Lesson 32 – Manufacturing setup stages
Lesson 33 – Sales and growth


In this masterclass course you will learn all of the steps to take your new electronic product from concept to prototype, scale it up from prototype to mass production, and then bring it all the way to market!

Bringing a new product from concept to market can feel like an overwhelming process. This is especially true for more complex products that include electronics.

Electronics design, mechanical design, programming, prototyping, patents, funding, certifications, manufacturing, marketing, sales, and the list goes on and on.

This is why I’m offering this new flagship course which will take you through all of the steps from concept to prototype and then to market.


In the product development lessons, we’ll design both the electronics and the enclosure for a product example.

We’ll start by reviewing the different electronic development platforms including Arduino, ESP32, Raspberry Pi (Pico), and STM32.

Then we will build a proof-of-concept prototype using an Arduino Nano 33 BLE Sense board, and later migrate that to a custom design that can be mass manufactured.

For the custom design we will use the same nRF52840 microcontroller that is used in the Arduino Nano 33 BLE development board.

For the firmware development we will be using the Arduino IDE throughout the course. The Arduino IDE can be used not only with Arduino boards but also with other microcontrollers.

We will be using the free open-source software KiCad for the electronics design and Fusion 360 (also available in free versions) for the enclosure design.


If you are designing much of your own product, then in this course you will learn both the product development side of things, as well as all of the other things you need to understand in order to turn a product into a successful business.

If you are less technical, and you need to hire engineers to do most of the development, then I also will provide overview lessons on product development which will give you just enough insight into development to allow you to effectively manage others doing the development.


You get access to all of the video lessons immediately. Many of the lessons are also available as an audio-only download and come with a transcript.

You also get access to the recorded live Q&A sessions where I answer many of the most common questions.

My Audacious Personal Guarantee!

Most online courses offer a standard 30-day money back guarantee, so I'll always honor that with no questions asked.

But, I'll do much better than that for you, especially since one of the main things I teach is that you need to always minimize your financial risks so you can use your limited budget most efficiently.

If you go through this course, actively participate, and do the work necessary including the assignments, then I'm confident you will make a transformation that will allow you to succeed with your project!

In fact, I'll give your money back up to 365 days after purchasing if you did the work but got no results.

Of course, I can never guarantee that your project will be a success. But, I can guarantee that if you engage throughout this course you will leave with the knowledge needed to meet your goals.

John Teel is a product design engineer, serial entrepreneur, and the founder Predictable Designs and the Hardware Academy.


As a senior design engineer at Texas Instruments he designed dozens of successful electronic microchips. His designs can be found in all kinds of popular electronic devices including some from Apple and Intel. You likely own a product or two with one of his chip designs inside.


Before starting Predictable Designs, John founded a hardware startup named MicroLite Tech that developed and manufactured consumer lighting devices. His product was sold in hundreds of retail locations across multiple countries.


In addition to developing the product he also oversaw manufacturing in China, marketing, trade shows, logistics, financing, and sales. John had a team of over 20 sales representatives across the U.S. selling his product at one point.


For the past 5 years his full time passion has been helping entrepreneurs like you to develop and bring new electronic products to market. 


John received a Master’s in Electrical Engineering (MSEE) degree from the University of Texas with a focus in Microelectronics.

"Rarely do you find someone who is both a talented engineer, driven entrepreneur, and is fun to work with. John does this and makes it look easy."

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Jim Carroll CEO, PhotomaskPORTAL

"John is simply the best engineer I have ever worked with. His passion, in-depth knowledge, attention to every detail, professionalism, and steadfast work ethnic make John a rare breed and truly remarkable person to work with. He has my respect and highest recommendation."

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Tav Shande Hardware Entrepreneur

Frequently Asked Questions

How long are the lessons and how many are there?
Most of the lessons are less than 20 minutes, but a few of the lessons are longer. There are 33 lessons in total split among 6 modules.


Can I go at my own pace and do the course DIY?
Yes, and you get lifetime access to everything immediately upon purchase.


What software will I need for the product design portion of the course?
We'll be using KiCad for the electronics design, and Fusion 360 for the enclosure design.

KiCad is free open-source software. Fusion 360 offers a free non-commercial version or a 30-day free trial.


What are the prerequisites for this course?
There are no formal prerequisites for this course. Although some type of tech background will be beneficial for the product development lessons.


What preparation is required before starting the course?
The main preparation necessary is for you to come with an open mind ready to learn!

If you plan to do the product design sections, and design some of your own product, then some type of technical background will be highly beneficial.


You'll also need the free PCB software KiCad, the enclosure design software Fusion 360 (also available free), and an Arduino Nano (although other Arduinos will work too).


Does the course include any support or community?

Yes it does, if you upgrade to the all-access pass that will be offered to you at checkout. This pass will give you access to me and other experts to answer your questions and offer guidance.


And you get access to thousands of incredibly valuable discussions that already exist.

Oh yeah, and you get immediate access to about 20 of my other courses, plus a lot more!


If I’m an engineer will this be a good fit for me? If I’m not very technical will it be a good fit for me?
The answer is yes, and yes!


This course is for those who are more technical that wish to design some or all of their own product, AND also for those who are less technical that need to outsource most of the development.


Will there be assignments?
Yes, there will be various assignments for some lessons in order for you to get the most out of this course.



My Audacious Personal Guarantee!

Most online courses offer a standard 30-day money back guarantee, so I'll always honor that with no questions asked.

But, I'll do much better than that for you, especially since one of the main things I teach is that you need to always minimize your financial risks so you can use your limited budget most efficiently.

If you go through this course, actively participate, and do the work necessary including the assignments, then I'm confident you will make a transformation that will allow you to succeed with your project!

In fact, I'll give your money back up to 365 days after purchasing if you did the work but got no results.

Of course, I can never guarantee that your project will be a success. But, I can guarantee that if you engage throughout this course you will leave with the knowledge needed to meet your goals.

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