Market (and Sell) Your Product While You Develop It

When bringing a new product to market, most entrepreneurs follow the same, orderly sequence.

First, they focus solely on product development. After that’s complete, they focus on manufacturing. Once the manufacturing is setup, they finally start thinking about how to market and sell the product.

Though it’s the norm, completing these steps in sequential order is not the optimal way to produce a new product, and it greatly increases the chances that, after investing so much time and energy into the process, you end up with a product that no one wants.

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How to Select the Best Display for Your Project

If your new electronic product requires a display, then it is essential that you select the right type of display.

Your choice of a display directly impacts your product’s user experience simply by being one of its most visible aspects. A display is also likely to be one of the most expensive components in your product, and also one of the most power hungry.

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How to Validate Your New Product Idea

Many entrepreneurs have so much confidence in their product idea, and are so sure that it will be a success, that they skip one of the most critical steps when bringing a product to market. That step is to first validate the product idea.

First, you need to make sure that there’s a market for your idea. Then, you need to verify that those people will pay money for your product.

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Do You Have What It Takes to Succeed as a Hardware Entrepreneur?

How do you know if you have what it takes to succeed with your product?

Developing a new product is no simple feat, and neither is getting it reliably manufactured. And, perhaps most challenging of all is figuring out how to get the word out about your product.

As you can imagine there are a wide variety of skills required to make all of this happen. Before you dive in and start spending big money, you should first evaluate if you have what it takes to make your product a success.

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Why You Need an Audience and How to Build One for Your New Product

I can’t stress enough how critical it is to have an audience for your product.

Having an audience helps you gather feedback on what features you should include in your product, and it is critical whenever you run a crowd funding campaign or begin selling your product.

The biggest mistake I see entrepreneurs and startups make is they wait until they complete product development before they give any serious thought to marketing or sales.

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Is Your Product a Good Idea?

This is a very difficult question, and one I’m always a bit hesitant to answer. But, let’s start by breaking down what it means for a product idea to be “good”.

To most entrepreneurs a good idea is obviously defined as one that will eventually make a lot of money, or that will perhaps change the world if that is the goal.

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