Lessons from real hardware products

Member stories

What happens when members bring their designs, their questions, and sometimes their problems into the Hardware Academy.

Mini lessons

Short, practical lessons on the decisions that cost the most when you get them wrong.

How I Launched My Own Product (and What I'd Do Differently)

My own product ended up in hundreds of stores across the US and Canada, but it took too long, cost too much, and I made most of the mistakes I now help people avoid. Four parts.

The Predictable Launch Protocol

Hardware products don't usually fail for just one reason. They fail because the founder was focused on one type of risk and didn't see the others coming. Three parts on technical, market, and financial risk.