Resources for entrepreneurs developing new electronic hardware products.

Business Models for Hardware Startups

In this video you’ll learn about the pros and cons of various business models for hardware startups. Deciding on the business model for your startup is one of the most important decisions you will make.

Published on by John Teel

The main focus of this video is to teach you about one-time revenue versus recurring revenue and why you need a recurring element to your model. We’ll also look at the various types of recurring revenue you can add to a hardware startup.

NOTE: This video is actually just a single lesson from a in-depth video training course titled “How to Build a Hardware Company, Not Just a Hardware Product“. This course is available exclusively to members of the Hardware Academy.

Finally, don't forget to download your free PDF: Ultimate Guide to Develop and Sell Your New Electronic Hardware Product. You will also receive my weekly newsletter where I share premium content not available on my blog.

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I can’t see the video – is there meant to be a link or something somewhere?


I finished course in electrical and electronic engineering, but I still lack some of the fundamentals of electronics. How do I design a product and build a prototype on a breadboard


Hi John, nice that you’re sharing this video! I recommend you to add some video’s and images to make it a bit more tangible 🙂

Dmitry Snegiryov
Dmitry Snegiryov

John! Please release news mainly in text format. Audio and video are not easy to translate into native language for accurate understanding. Thank you.

Deniz Gezmis
Deniz Gezmis

Quite enjoyed it. Much appreciated all the effort in making the video. Just one thing though. I would have rephrased ‘Inkjet Printer Model’ rather than ‘Razor Blade Model’, just to be more recent. Nowadays, inkjets are cheap but manufacturers make all the money from expensive inks (very annoying and unfair). Thanks again.

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