In this video you’ll learn about the pros and cons of various business models for hardware startups. Deciding on the business model for your startup is one of the most important decisions you will make.

The main focus of this video is to teach you about one-time revenue versus recurring revenue and why you need a recurring element to your model. We’ll also look at the various types of recurring revenue you can add to a hardware startup.
NOTE: This video is actually just a single lesson from a in-depth video training course titled “How to Build a Hardware Company, Not Just a Hardware Product“. This course is available exclusively to members of the Hardware Academy.
Finally, don't forget to download your free PDF: Ultimate Guide to Develop and Sell Your New Electronic Hardware Product. You will also receive my weekly newsletter where I share premium content not available on my blog.Other content you may like:
- Introduction to 3D Modeling Using Fusion 360
- Lesson 2: The Strategic Way to Develop and Sell Your New Electronic Hardware Product
- Why You Need to Stop Over-Focusing on Your Product
- How to Choose the Best Legal Structure for Your New Hardware Business
- Episode #28 – Marketing Lessons Learned with Fraser Vaage, Founder of Snik
I can’t see the video – is there meant to be a link or something somewhere?
Hi Tom,
Sorry about that and I must have broken the video embed code. I just fixed it so you should be able to see it now. Thanks for pointing this out to me!
Cheers,
John
I finished course in electrical and electronic engineering, but I still lack some of the fundamentals of electronics. How do I design a product and build a prototype on a breadboard
Hi John, nice that you’re sharing this video! I recommend you to add some video’s and images to make it a bit more tangible 🙂
Thank you for the comment and feedback Simone, I always appreciate it!
John! Please release news mainly in text format. Audio and video are not easy to translate into native language for accurate understanding. Thank you.
Hi Dmitry,
Thanks for the comment! I completely understand and since I do have an international audience I do try to mostly provide text content. But I like to mix it up some with audio and video since obviously a lot of my readers are native English speakers.
Would a transcript help on these type of audio/video posts? I have provided them in the past but then I wasn’t sure how useful they were so I’ve gotten where I don’t provide them all of the time.
Thanks again for the feedback which I always appreciate getting.
Quite enjoyed it. Much appreciated all the effort in making the video. Just one thing though. I would have rephrased ‘Inkjet Printer Model’ rather than ‘Razor Blade Model’, just to be more recent. Nowadays, inkjets are cheap but manufacturers make all the money from expensive inks (very annoying and unfair). Thanks again.
Good point and my example probably should be modernized a bit:) Injet refills is a great, and expensive, example.