Introduction to Online Marketing and Audience Building

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In these two videos (and transcript if you prefer reading) you’ll learn about online marketing and the audience building. Although these videos were made specifically for hardware startups wishing to learn marketing, they also apply equally well for service businesses. READ MORE...

Video – Datasheet Review: Entry-Level STM32 Cortex-M0 Microcontroller

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The STM32 line of 32-bit microcontrollers from ST Microelectronics is one of the most popular choices for use in commercial products.

The STM32 line is quite expansive with numerous combinations of performance, peripherals, power, memory, and packages available. In this video I review the datasheet for one of their entry-level models: the STM32F030. READ MORE...

Video – Where Should I Develop and Manufacture My Product?

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One of the common questions entrepreneurs ask me is, “Where is the best place to develop and/or manufacture my product“? That’s what I to discuss in detail in this video.

First, I split this question into two separate questions – where to develop your product; and where to manufacture your product, because each has a different answer. READ MORE...

Video – 7 Strategies to Develop a New Product

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There are multiple ways for you to develop a new physical product and bring it to market. However, the strategy that is best for you depends on your specific experience, your product, your team, and your finances. There is no strategy to develop a product that is best for everyone under every situation. READ MORE...