0 NEVER Hire a Marketing Agency for Your New Product

If you’re thinking about hiring a marketing agency for your new product, I need to stop you, because I’ve seen way too many product creators blow through their budgets this way with almost nothing to show for it.

And look, … read more

0 Every Development Platform Ranked Worst to Best (for Your Product)

Most product creators pick their development platform based on whatever they happened to learn first, and that one decision shapes every technical choice that follows.

The wrong starting point can cost you months of rework when you try to move … read more

0 Sell Your Product BEFORE You Build It – Changes EVERYTHING

You can spend a year and tens of thousands of dollars developing a product that nobody buys.

I’ve watched it happen over and over, and it’s almost never because the product was bad.

It’s because the founder built first and … read more

0 7 Arduino Boards You Should Never Use for a Product

These boards all work perfectly fine for early prototypes, which is exactly what makes them dangerous, because the chip underneath simply isn’t a foundation you can carry forward into production.

So I’m going to walk you through the seven Arduino … read more

0 MCU vs MPU: Which Is Right for Your Product?

Microcontroller or microprocessor. I’ve worked with hundreds of product creators, and this is one of the most expensive decisions people get wrong. We’re talking six months of wasted development and tens of thousands of dollars, because the fix usually means … read more

0 Every Major MCU Family Ranked Worst to Best

The wrong microcontroller family won’t just slow you down, it can trap you in a dead-end architecture that forces a complete redesign right when you’re ready to scale.

In this video I’m going to rank every major MCU family, from … read more

0 10 Components You Should NEVER Use in a Product

These 10 components show up in almost every tutorial, dev kit, and prototype out there.

But if you design any of them into a product you plan to manufacture and sell, you could be looking at failed certifications, unreliable products, … read more

0 ESP32 vs Arduino vs Raspberry Pi – Which Is Best for Your Product?

ESP32, Arduino, Raspberry Pi.

Picking the wrong one for your product can cost you months of rework, higher certification costs, and a bill of materials that never made sense in the first place.

The internet is full of comparisons between … read more

0 7 Microcontrollers You Should NEVER Use in a Product

Choosing the wrong microcontroller can lock you into months of rework, destroy your margins, or leave you completely stranded when the manufacturer moves on.

And after reviewing hundreds of hardware designs, I keep seeing the same 7 MCUs show up … read more

0 You Build While AI Agents Do the Marketing You Avoid

Over the past few weeks I’ve gone deep on AI agents for my own business, and it’s completely changed how I think about marketing.

I built a content distribution system where I can focus all my energy on creating one … read more

0 Dev Kit → Module → Bare Chip: When to Move On

There are three stages that virtually every hardware product moves through, from early concept all the way to optimized production.

Most founders either skip one of these stages entirely or get stuck in one way too long, and both mistakes … read more

0 Why Hardware Founders Win in 2026

You’ve heard it a thousand times, hardware is hard.

It’s the unofficial motto of hardware founders.

But that phrase is no longer a warning, it’s your biggest advantage.

It’s hard not to be jealous sometimes.

You’re stuck waiting on prototypes, … read more

0 Top 7 Microcontrollers for Battery Life in 2026

Picking a low-power microcontroller that gives you maximum battery life sounds simple.

Just pick the one with the lowest power consumption, right?

Well, there’s a lot more to it.

You have to consider sleep current, active efficiency, minimum voltage, wake-up … read more

0 Top 10 Battery Selection Mistakes That Can Kill Your Product

Your battery can make or break your product, and I mean that literally.

Choose the wrong one and you’re looking at products that die too soon, catch fire, get held up in customs, or just never make it to market … read more

0 Top 12 Electronics That Fail Compliance Testing

You’ve spent months developing your product, maybe even years, and you’re finally ready to get it certified so you can sell it.

Then you send it off for compliance testing and it fails, sometimes badly.

Now you’re looking at a … read more

0 10 Reasons New Hardware Products Fail

Most people assume hardware products fail because the engineering wasn’t good enough.

But that’s not what kills most hardware products.

What actually sinks them are a handful of business decisions that felt totally reasonable at the time.

Founders make these … read more

0 Top 10 Affordable Microprocessor Platforms for Embedded Product Design



When your product needs more than a microcontroller, it’s easy to assume the next logical step is designing a custom board around a faster processor.

On paper it looks simple. Add a processor, add some RAM, and call it … read more

0 The Biggest Hardware Myth: You Can’t Validate Without a Prototype



So there’s something you probably don’t really want to think about, but it’s important you hear it.

You can spend months, sometimes years, developing a hardware product and still end up with something that barely sells once it finally … read more

0 Top 10 MCU Selection Mistakes That Cost You in the LONG RUN



A lot of hardware products fail because one early decision pushed everything else in the wrong direction.

In my experience, the one decision that causes the most consequences is choosing the microcontroller.

Once that part is locked in, everything … read more

0 10 Hidden Steps Between a Working Prototype and Mass Production



People often think the hard part of hardware development is getting a prototype to work. Once the board powers up, the sensors read correctly, and the firmware mostly works, it feels like the finish line is finally in sight.… read more