Episode #28: Marketing Lessons Learned with Fraser Vaage, Founder of Snik
In this episode I speak with Fraser Vaage who is the founder of a hardware startup named Snik that is developing a new bicycle security device.
Fraser has a lot of marketing experience which is greatly benefiting his new startup. He is also fortunate enough to have as a mentor a mega-entrepreneur who sold his first company to Disney for $350 million.
Fraser is also a very active member of the Hardware Academy, and in fact he has recently partnered up with another member who will handle most of the product development while Fraser focuses on the marketing.
In our conversation we discuss a variety of topics around hardware startups but we focus especially on the marketing side of the equation.
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Fraser Vaage, Founder of Snik
Links mentioned in the show:
Snik website
The Hardware Academy
Other content you may like:
- Episode 32 : How to Build an Audience for Your Product with Craig Rettew
- Episode 30 : How to Execute Quickly with Miguel Hernandez of Palocam
- Episode 33 : How to Validate the Market for Your New Product with Ivo Kalburdzhiev of CreatorClub
- Q&A: Reducing Manufacturing Costs, Increasing Sales, and Funding Options
- Episode #27: The Importance of Defining Project Milestones with Dave Millman of SalesDev.Global
It’s interesting to hear what you say about requiring a monthly subscription in your pricing model. What do you think about incentivising the first one thousand customers with a free subscription for life while explaining that subsequent customers will be have to pay a subscription?
Paul, I think that seems like a feasible plan, except I would be very cautious of offering a life subscription. I would limit it to a year for free.